Magnite Data Onboarding: LiveRamp

Step 1: 

Log into your LiveRamp Connect account.  From the Dashboard view, navigate to “Distribute Data” selection.

Step 2: Add Destination

• The Destination Accounts Dashboard will open, displaying your established Destination Accounts and “New Destination Account” in the top right corner of the page.
• Select the “New Destination Account” button to begin configuring your Magnite Destination Account.
  • Magnite uses different Destination Accounts depending on the platform you are targeting (DV+, Streaming, Spring Serve).
• The “Choose a Destination” page will open, allowing you to see all available destinations.
• Using the Search bar, type in Magnite to see the available Destination Accounts, Magnite DV+ and Magnite Streaming.
• To make your selection, hover over the Destination Account and click activate.
• After making your selection, the available integration options will vary based on the platform you selected. If you're unsure which option to choose, please reach out to your Account Manager for guidance. (This example uses the DV+ Destination Account.)

Step 3: Configure Destination (Example uses Magnite DV+)

• Each destination tile will require specific inputs to complete the configuration process. While the required fields may vary slightly, most destinations typically require some variation of the following information. If you need help determining the correct inputs, please contact your Magnite Account Manager.
  • End Date: This is the date LiveRamp will automatically stop delivering data. Once the end date is reached, data delivery will cease, and the Destination Account will become inactive. You will need to reconfigure it to resume delivery.
  • Identifier Settings: The types of identifiers you want to send to the selected Magnite destination. Accepted identifiers vary by platform.
  • LiveRamp destinations require some variation of the following values, which can be confirmed by your Magnite Account Manager:
    • Account ID
    • Partner ID
    • Client ID
    • Seat ID
• Once the information is accepted your Destination Account will be functional and accessible via your “Destination Accounts” dashboard.

• When onboarding Buyer’s first-party data, you will use the Magnite DV+ FIrst-Party Data Destination Account. This setup enables your 1PD data to be activated only within your own DV+ accounts.

• During the configuration step, you will work with your Magnite account manager to confirm the following details:

• Partner ID: Magnite internal ID associated with your organization

• Seat ID: Magnite internal ID corresponding to your specific DV+ buyer account

Buyer 1st Party Data

• This Destination Account is used when activating third party data segments from LiveRamp’s DataStore for specific campaigns or deals.

• During the configuration step, your Magnite account manager will help you confirm the following details:

  • Partner ID/Partner Key

  • Seat ID

3rd party Data

• When onboarding a Publisher’s first-party data, you will use the Magnite DV+ Seller Destination Account. This account is designed for activating your own 1PD data exclusively within your DV+ publisher accounts.

• During the configuration step, your Magnite account manager will assist in confirming the following details:

  • Partner ID: Magnite internal ID associated with your organization

  • Account ID: Magnite internal ID referencing your specific DV+ publisher account

Seller 1st Party Data

• When onboarding 1PD data, you will use the Magnite Streaming First-Party Data Destination Account. This account enables activation of your 1PD data exclusively within your own Magnite Streaming environment.

• During the configuration step, your Magnite account manager will assist in confirming the following detail:

  • Client ID

• This Destination Account is used when activating 3PD data segments from LiveRamp’s DataStore for specific campaigns or deals.

• During the configuration step, your account manager will help confirm the following detail:

  • Client ID: DataStore_ThirdPartyData